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It is much better to do the right thing wronger than the wrong thing right

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You are here: Home / Archives for effectiveness exchange

effectiveness exchange

Article on bursting the efficiency bubble in advertising

08/02/2019 By Howard Clark Leave a Comment

Another day, another call for an effectiveness shift. This time Rory Sutherland argues the case in the field of advertising (Advertising is in crisis, but it's not because it doesn't work, in Campaign, January 24th 2019). In a well-written article, Rory calls out some of the ways efficiency thinking is driving activity within the marketing and advertising world. Instead he … [Read more...] about Article on bursting the efficiency bubble in advertising

HBR article Rethinking Efficiency

07/02/2019 By Howard Clark Leave a Comment

The effectiveness movement is beginning to take hold in the academic and business community. A recent article by Roger L Martin, author and former Dean of the University of Toronto sets out the case for Rethinking Efficiency (Harvard Business Review article, January–February 2019 Issue). Martin poses the question: Beginning with Adam Smith, business thinkers have … [Read more...] about HBR article Rethinking Efficiency

Systems thinking in Lloyds Bank international

01/02/2019 By Howard Clark Leave a Comment

In this video Dan Stevens (Business Development Manager) at Lloyd’s Bank International discusses the use of the Vanguard Method of Systems Thinking. … [Read more...] about Systems thinking in Lloyds Bank international

Professor Ray Ison: Transforming: systems, situations, ourselves?

01/02/2019 By Howard Clark Leave a Comment

This video shows Professor Ray Ison introducing core systems ideas at the Leverage Points conference (2019). Ison is an educator, specialising in climate change and architect of the Open University courses on systems thinking. His work is crucial for services improvement, transformation and change professionals. Watching time: 32:58 minutes … [Read more...] about Professor Ray Ison: Transforming: systems, situations, ourselves?

Ten signs improvement workshops may be harming your business and what to do about it

24/01/2019 By Howard Clark Leave a Comment

Long considered an organisational panacea, improvement workshops are a common feature in most services organisations. Managers view workshops as important ingredients to combat resistance to change by involving staff, reduce costs and improve services. What if the resulting wall of post-it notes is actually a hallucination, packed full of assumptions and none of them reflective … [Read more...] about Ten signs improvement workshops may be harming your business and what to do about it

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Book reviews

08/06/2021

Personas have become … [Read More...] about Reflecting upon Personas

29/10/2019

If you are … [Read More...] about Beyond Command and Control by John Seddon

22/02/2019

If you are … [Read More...] about Freedom from Command & Control

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