Another day, another call for an effectiveness shift. This time Rory Sutherland argues the case in the field of advertising (Advertising is in crisis, but it's not because it doesn't work, in Campaign, January 24th 2019). In a well-written article, Rory calls out some of the ways efficiency thinking is driving activity within the marketing and advertising world. Instead he … [Read more...] about Article on bursting the efficiency bubble in advertising