There is a class of pictures whose primary function is to make theory visible. In the business world such pictures are becoming more common as new learning theories take hold. This particular image (1974) illustrates some important theory that is central in creating effective services organisations. Can you guess what the theory is? There are many practical real world applications.
Humberto Maturana coined the term Isophor to describe images that focus our attention on ‘processes or relations that you want to grasp.’
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